In the year 2022 I relocated to the vibrant city of Bishkek, Kyrgyzstan. To my surprise, I discovered that the air quality in my home city of Moscow — a metropolis with nearly 20 million residents — was remarkably clearer than in Bishkek. Here in Bishkek, a persistent smog envelops the city. Looking to the slide below, one can see it — a thick haze on what is otherwise a sunny day in January, filled with smoke and charcoal particles rather than snow, rain or fog.

Contemplating how I might address this issue and make a meaningful contribution, I resolved to take action in the only way available to me: by gathering data. My goal is to collect environmental metrics and parameters that will empower future generations of scientists and researchers. With this data, they will be better equipped to make informed conclusions about climate change, understand the impact of smog on our environment and ultimately make informed decisions to prevent repeating the missteps and wrong turns of today.

So, where should this precious data be stored? The immediate thought might be a database or a cloud service. But then arises the critical question: can I reliably maintain these database servers or afford cloud services over extended periods — 5, 10 years or even longer? I find myself unable to confidently answer yes or no. Thus, I seek an alternative: a solution that is decentralized, distributed, and maintained by the global community. Blockchain technology emerges as the ideal fit for my criteria. While it is currently home to a myriad of data, such as NFTs, gaming items and other digital curiosities, I believe the time has come to store information of greater consequence — data that could empower future generations to comprehend the environmental challenges we face today.

The next aspect to ponder: how can we gather this data, and who will be the source of these environmental variables and parameters?

Within the Telegram channels where Bishkek's residents engage in discussions about their city's environmental conditions, I noticed numerous posts and messages filled with photos that display actual data from air purifiers or air quality sensors. It appears that people are willing and eager to photograph their sensor readings and share them with others.

This led me to think: perhaps we could design a sensor that not only captures this data but also displays it on a screen or another device. The data could include a QR code, encoding the sensor's value as a web link or a callback for smartphone applications.

With this vision in mind and over the course of about five months, I developed the Smart Cube. By scanning the QR code with a smartphone, users can seamlessly transmit the data through the Telegram application to the Ethelia endpoint, ultimately securing the information on the blockchain for lasting impact.

Smart Cube sensor by Ethelia

The final question is: how do we incentivize individuals to share their data? Since we're utilizing blockchain technology as our storage solution, why not leverage it for a financial incentive as well? The concept is straightforward — when a user shares data from their sensor, they receive cryptocurrency as a reward. These tokens can then be converted into USDT and withdrawn as tangible currency, providing a real-world benefit for their contribution to understanding and addressing environmental challenges.

Principal flow summary

MVP?
β-version?
Release Candidate!

1.Web Front end and Control panel: https://pm25.online/

2.API endpoint: https://pheix.org/api

3.Telegram bot: https://t.me/+0YOeSWFoceAyYjBi

4.Documentation: https://docs.ethelia.pheix.org/api/auth/

5.Block explorer: https://bit.ly/holesky-blockchain-explorer

6.Git repositories: https://gitlab.com/groups/ethelia/-/shared

Short: Q3 2025
Medium: Q4 2026
Long: 2034+
10% *
x2 *
$1M+

* calculated on initially invested capital

Q4 2024/Q1 2025
Short term

Ethelia's ERC-20 token will be listed on KuCoin and ByBit.

All newly listed coins are actively traded. Coin prices typically increase by 5-20% in the hours following the listing.

Q1/Q3 2026
Medium term

Sales of Smart Sphere sensor — the first IoT device with uncompromising design and style that can earn money literally from thin air.

We expect Ethelia's ERC-20 token to double in value.

In the medium term, we anticipate the launch of our next innovation, the Smart Sphere sensor, scheduled for release in early 2026. This cutting-edge IoT device combines impeccable design and style with the unique capability to generate income — quite literally — from thin air. Following its release, we anticipate that Ethelia’s token will double in value, presenting an opportunity to capitalize on the news and potentially double your profit.

2034+
Long term

The data is covered by a CC BY-NC-ND 4.0 license, meaning it is free for non-commercial use. In the long term, we expect global funding for research on climate change. Any foundation, government or company will pay you for data usage.